The Instagram Shop is a reality! The sharp administrators of the social networking platform could not resist incorporating a shopping button that serves the companies being advertised and excites the users.

To begin with, like all new features, the Instagram store will operate in the American market and then, after testing, it will expand to other countries.

How will it work?

A small button will appear on the Explore tab. There, each user will find product collections from various brands, as well as personalized suggestions according to their preferences. The main goal of Instagram is to prevent users from having to leave the platform, but to stay and make their purchases in the corresponding marketplace. For the security of purchases, Facebook Pay will be supported, which will operate either with the use of a PIN or with a fingerprint on the smartphones that have it.