The Google has launched a new, fun platform, which is designed by the Area 120 team, aiming at online shopping through video.
The platform allows every seller to upload short-duration videos in which they present their products. Each video has a maximum duration of 90 seconds, within which the seller must convince potential buyers.
The new online shopping platform is called Shoploop and is currently in an experimental stage. If the initial samples are successful, soon we will see more and more products being advertised in this way.
