Revolutionary Changes: Apple Integrates Artificial Intelligence into Safari

Apple plans to introduce significant innovations to Safari this year, offering a smarter and more secure browsing experience. With the integration of artificial intelligence, the next version of Safari, expected to launch with iOS 18, is designed to radically change the way users interact with the internet.

The new Intelligent Search feature is expected to be unveiled at Apple's Worldwide Developers Conference in June. Using artificial intelligence directly on the device (on device), the feature will be able to identify and summarise topics and key phrases on the websites you visit, providing a more focused and personalised browsing experience.

Apple claims that this new capability will compete with platforms such as ChatGPT, offering a security advantage thanks to all processing taking place locally, on the device.

In addition, Apple is introducing the Web Eraser feature, which will allow specific parts of web pages –such as adverts, images or even entire sections– to be removed with relative ease. These changes will persist across all browsing sessions, with Safari remembering the user's preferences even after the tab or window is closed. When visiting a modified page, the user will be notified of the changes and will have the option to restore the page to its original state.

The updates to Safari do not stop there. The next version will also include an upgraded user interface with a new control menu, offering easy access to a wide range of options such as zoom controls, privacy tools, content blocking, text search within the page, as well as reading and extension features. In addition, Apple plans to integrate a more powerful visual search feature next year, which will provide information about consumer products when browsing images, similar to Siri's Visual Lookup feature.

Although these capabilities are under development and may not all be released together, expectations for the new Safari are high. Once again, Apple is demonstrating its commitment to providing innovative and secure technologies that enhance the user experience in the digital world.