Apple Upgrades the iMac with the Revolutionary M3 Chip: New Performance Capabilities!

Alongside the updated MacBook Pro models, Apple had a small surprise for desktop Mac enthusiasts at its "Scary Fast" presentation.

The much-anticipated 24-inch iMac gets significantly more power thanks to Apple's new M3 processor. As announced at the recent event, this updated version will offer twice the speed of its predecessor with the M1 SoC, while no M2 model has been released. Owners of Intel-powered iMacs looking to upgrade will find that the new model is up to 2,5 times faster than some 27-inch versions.

The M3 iMac features an eight-core processor and a ten-core GPU. The GPU cores support hardware acceleration for gaming technologies such as mesh shading and ray tracing, making the new iMac ideal for gaming, provided there is suitable support from game developers. In addition, the new chipset incorporates a 16-core Neural Engine and support for up to 24GB of unified memory.

Apple claims that the new iMac with M3 delivers up to 30% faster performance in the Safari browser and productivity apps such as Microsoft's Excel compared with the previous M1 model from 2021. It also highlights that games will run at up to 50% higher fps. For video professionals, support for editing and playing back up to 12 streams of 4K video represents a threefold increase over the previous model. As for its other features, the new iMac stays true to the colourful design of its predecessor, offering the same colours and 4.5K Retina display.

When it comes to pricing, Apple appears to be aiming to keep prices competitive despite the added power. The base M3 iMac starts at the same price as the previous M1 model, which is expected to generate enthusiasm among customers.