Apple unveiled its new products: The new features of the iPhone 13

On the evening of Tuesday 14 September, Apple held its annual new product launch event online. At the event, the company's CEO, Tim Cook, discussed the latest developments for the Apple TV+ subscription platform and unveiled the new iPad 15 & Mini, as well as the Apple Watch 7. Naturally, the highlight of the evening was the official unveiling of the new iPhone 13 series models.

According to Tim Cook, the 13^th generation of the iPhone is the “best and most powerful iPhone ever”. This phrase is heard every year at the launch of the new models, yet it remains true each time. The new line-up consists of four models: iPhone 13, iPhone 13 Mini, iPhone 13 Pro and iPhone 13 Pro Max.

The exterior design of the new models does not differ significantly from their predecessor, retaining the flat aerospace-grade aluminium frame with its flawless finish and Ceramic Shield protection. The colours available are more vibrant than those of previous models, while the notch on the iPhone 13 displays, which accommodates Face ID technology and the front camera, is 20% smaller according to the company's figures.

Despite the outward similarity to earlier models, the major differences lie inside the iPhone 13. The 6-core A15 Bionic processor contains 15 billion individual transistors, giving the iPhone 13 the impressive ability to perform 15,8 trillion operations per second. Significant emphasis was also placed on improving still photography and video capabilities, equipping the new models with two 12 Megapixel cameras featuring built-in image stabilisation, as seen on the iPhone 12 Pro Max. In addition, Cinematic mode has been added for video recording, delivering results that meet the needs and demands of professional videography.

The A15 Bionic processor is more energy-efficient and, combined with the higher-capacity battery, allows the iPhone 13 to offer an extra 1,5 hours of battery life for the Mini model and 2,5 hours for the standard model.

The iPhone 13 Max and iPhone 13 Max Pro feature impressive improvements to their entirely new triple-camera system. The combination of a 77-millimetre telephoto lens with a wide-angle and an ultra-wide-angle lens allows Apple to claim unrivalled imaging capabilities for its new models. In addition, all cameras feature an enhanced night mode, which optimises the quality of footage and photographs, even in low-light conditions. Finally, the new models are equipped with the Pro Motion system, which smooths moving images, eliminating pixelation in videos. The iPhone 13 Max and iPhone 13 Max Pro meet the needs of professional filmmakers, so Apple has made a 1 Terrabyte data storage option available.

Demonstrating its commitment to environmental protection, the company stated that it used recycled materials in the production of the iPhone 13 Max and iPhone 13 Max Pro, saving 600 tonnes of plastic.

Contrary to the rumours that had been circulating, the price of the new models did not increase dramatically, with buyers in the US able to purchase the iPhone 13 and iPhone 13 Mini from 699  dollars and the iPhone 13 Pro from 999 dollars. However, pricing for the new models in the Greek market has yet to be announced.

On the TheFixers blog, you can read articles and information about all the latest from Apple and news from the world of technology. Visit us daily and stay up to date with all the tech news.