Apple plans to focus on promoting the iPhone 16 Pro Max more than any other model.

The new iPhone 16 range is expected to be unveiled on 10 September this year, according to rumours.

The Elec has revealed supply chain information that sheds light on Apple's production plans.

The company plans to manufacture around 90,1 million iPhones initially, slightly more than last year's target of 86,2 million. Specifically, production of the Pro Max models will account for 37% of the total, or 33,2 million units.

This represents a significant increase compared with the 24,2 million iPhone 15 Pro Max units manufactured last year. Production of the 16 Pro will reach 26,6 million units (30%), compared with 21,8 million units of the 15 Pro last year.

Non-Pro versions will account for 33% of total production, with the standard iPhone 16 seeing a modest increase from 21,8 million units to 24,5 million (27%), while only 5,8 million units (6%) of the iPhone 16 Plus will be produced. This last model will be the only one to see a decline, as production of the iPhone 15 Plus stood at 8,5 million units the previous year.

Apple's plans may change depending on demand, but with the Plus model on a downward trend, rumours that it will be replaced by another iPhone version in the future seem plausible.

The increase in production of the iPhone 16 Pro and 16 Pro Max suggests that Apple is aiming for higher revenue, given that these are the most expensive models in the company's range, potentially offering higher profit margins.