The iPhone 16 range is rumoured to consist of four models, as we have come to expect from Apple in recent years. The company is expected to unveil the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max in September, and it appears to be anticipating an increase in sales.
According to 9to5mac, Apple expects huge demand for its new phone range and is working with its suppliers with the aim of selling 90 million units in 2024.
Many analysts doubt that the iPhone 16 range will sell in such high numbers, as it is not expected to offer many new features. The latest figure points to an expected 10% increase in sales compared with the iPhone 15 range released in 2023.
With the announcement of Apple Intelligence, an iPhone with 8GB RAM and the new Neural Engine can offer a wide range of AI capabilities, bringing new experiences to users. The standard "budget" iPhone 16 models are also rumoured to feature at least 8GB RAM. This is likely why Apple informed its suppliers of its target of 90 million units.
Meanwhile, Apple has already ordered 100 million units of the new chip for the iPhone 16 range, which is likely to be called A18. The iPhone 16 range will be announced this September.
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