iPhone 15: New Details on Apple's Big Reveal and Release Dates

Apple's big event to unveil the eagerly awaited iPhone 15 looks set to take place on Tuesday 12 September, or possibly Wednesday 13 September, according to Mark Gurman from Bloomberg.

Following Apple's usual schedule, pre-orders for the new iPhone models are expected to open a few days later, on Friday 15 September, with their much-anticipated release expected on 22 September.

Apple usually holds its events in the first few weeks of the month so it can bring its new iPhone models to market and generate significant revenue before the company's financial quarter ends at the end of the month. However, rumours of potential production challenges suggest there could be a delay in the release of the new models.

According to reports from 9to5Mac last week, executives at a mobile network operator have reportedly told employees not to take leave on Wednesday 13 September, as they are expecting a “major smartphone announcement”.

Apple's iPhone launch events usually take place on Tuesdays, unless they clash with a public holiday, in which case they are moved to the following day. Although 12 September does not fall on a public holiday this year, there may be another reason for moving the event to 13 September.