“Each one leads its category. Together, though, they offer a magical experience”!

With these words, Apple CEO Tim Cook introduced the company’s three new products: the AppleWatch, AirPods earphones and, of course, the iPhone. According to Cook, the secret is – once again – the seamless integration and perfect coordination between the three devices. The big news for the iPhone is that the Mini is coming to an end.

The features of the iPhone14

The top-of-the-range iPhone 14 models are, as always, the Pro versions, with 6,1 and 6,7-inch screens, the immensely powerful A16 Bionic processor with 16 billion semiconductors, and a different take on the famous “notch” at the top of the screen: an elongated black strip, now named “Power Island”, which changes shape depending on the information it displays, such as functions running in the background during a phone call.

The iPhone 14 delivers improved performance, even though it retains the same main processor as the previous model, the A15 Bionic. However, this is a substantially upgraded version, offering 18% faster speeds thanks to its 5-core architecture. As a result, the A15 Bionic is the fastest processor compared with any other smartphone on the global market.

VIDEO – INTRODUCING iPhone 14 & iPhone 14 Pro

https://www.youtube.com/watch?v=cgpSBjWutGY

As for photography, the iPhone 14 is equipped with a 12 megapixel main camera, featuring a larger, faster sensor and 49% better performance in low-light conditions. The second lens on the back of the device (positioned diagonally) is an ultra-wide lens. The front-facing (selfie) camera also has upgraded features and 38% better low-light performance.

The main camera on the iPhone 14 Pro is 48 megapixel, capturing photographs of the highest possible quality, even compared with professional cameras. It also gives photographers greater editing flexibility, particularly in RAW format. Apple describes it as the best camera it has ever fitted to one of its mobile devices.

The iPhone 14 offers emergency calling capabilities, regardless of whether a mobile network connection is available. Apple has developed a new SMS messaging technology, using an algorithm that compresses information more efficiently so it can be transmitted via satellite. 

Apple has created a dedicated support network to receive and process SOS messages, using satellite communications, ground stations and more. This emergency service will be available free of charge for 2 years to anyone who buys an iPhone 14 -provided, of course, that they live in the USA or Canada (initially).

The features of the new AppleWatch

The new AppleWatch, now in its 8th generation and having topped global smartwatch sales for 7 consecutive years, will have a larger screen and new watch faces with original, attractive themes. Its improved features place even greater emphasis on the wearer’s health and fitness, safety and connectivity. The highlight, however, is the new AppleWatch’s ability to track women’s ovulation cycles.

A particularly important addition to the new AppleWatch’s capabilities is automatic car crash detection. By measuring sudden acceleration and deceleration, the AppleWatch detects a collision and takes action, sending an SOS message to the relevant emergency services to rescue and care for its wearer.

The AppleWatch 8 will also offer roaming connectivity worldwide and feature additional temperature, humidity and other sensors. In terms of appearance, there is a huge variety of combinations and options -as well as a luxury edition created in collaboration with Hermes.

The AppleWatch 8 will be available (in the USA) from 16 September, starting at 399 dollars.

A particularly interesting innovation in the AppleWatch range is the Ultra version, aimed at users who take part in intensive sporting activities, even in extreme conditions. The AppleWatch Ultra features a large screen (49mm), with precise readings for outdoor orientation and navigation, while its battery lasts 36 hours on a single charge, rising to as much as 60 hours with the appropriate power-saving setting.

The AppleWatch Ultra

The case and the three available straps are built for heavy-duty use, with pioneering manufacturing and assembly methods providing the greatest possible resistance to rough handling, both on land and out at sea. The AppleWatch Ultra is also equipped with three microphones and two speakers for better performance, even in gale-force winds.

VIDEO – INTRODUCING AppleWatch Ultra

https://www.youtube.com/watch?v=Cy1adxM-CjM

The AppleWatch Ultra is the most rugged smartwatch Apple has ever produced, designed for sports in the mountains or even at depths of 40 metres below the surface of the sea. It will be priced from 799 dollars in the USA and is scheduled to go on sale from 23 September.

The AirPods Pro

With improved internal components and cutting-edge technology, the new AirPods Pro earphones offer noticeably improved sound quality and better connectivity.

VIDEO – INTRODUCING AirPods Pro

https://www.youtube.com/watch?v=TBTgQbjRsqg

They offer lower distortion and increased amplification, as well as “three-dimensional sound”, which recreates the sensation of listening to a live source, such as a chamber orchestra concert, with the listener at its centre. This realistic sound can even be customised to each listener’s preferences, as everyone perceives sound in their own unique way.

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