New Apple iMac and iPad Pro with M1 processor and stunning colours

The recent online Apple event saw the unveiling of the eagerly awaited iMac and iPad Pro, which are set to launch with the powerful M1 processor. The event also introduced the advanced Apple TV 4K, along with a brand-new accessory, the AirTag, for finding items via an app. Alongside the updated features, Apple is bringing more colour to our everyday lives by adding another shade to the iPhone range, launching the iPhone 12 in a striking purple!

But let's focus on Apple's flagship, the new iMac desktop computer, which impressed with both its looks and its performance. The M1 processor, combined with an exceptionally slim design just 11,5 millimetres thick, makes it particularly appealing. It also features a 24-inch Retina 4,5K display with 11,3 million pixels, 500 nits of brightness and over a billion colours! Other standout features include a 1080p FaceTime HD camera, studio-quality microphones and a powerful six-speaker sound system. The combination of the M1 processor and macOS Big Sur allows users to handle even the most demanding tasks, such as editing a 4K video, smoothly and at speed. It also delivers 85% faster CPU performance and 2x faster GPU performance, while the 16-core Neural Engine offers 3x faster machine learning compared with the previous generation.

And what about the available colours? For the first time, the iMac gets a more vibrant look and comes in seven truly striking shades: green, yellow, orange, pink, purple, blue and silver, so you can choose the one that suits you.

The new iPad Pro

There has already been plenty of talk about the new iPad Pro, which returns more powerful than ever, with the M1 processor delivering exceptional performance and incredible speeds. The 12,9-inch iPad Pro comes with a Liquid Retina XDR display for an outstanding viewing experience, bringing out every detail even in the most demanding HDR workflows. For the first time, Cellular models support 5G speeds for even faster mobile data connectivity, while the Ultra Wide camera on the front of the device enables Center Stage, which keeps the user centred in the frame for even better video calls.

The new iPad Pro offers up to 2TB of storage and, in combination with iPadOS and the Magic Keyboard, which is now also available in white, it is no exaggeration to call it the best iPad of all time.

Apple TV 4K

Now it's time to take a closer look at Apple TV 4K. The brand-new Apple TV 4K has been redesigned to turn every home into a professional screening room. It offers high frame rate HDR with Dolby Vision and a cinematic experience for your favourite films and series. It features an A12 Bionic processor, delivering a significant upgrade in graphics performance, video decoding and audio processing. Add the tvOS operating system and a redesigned Siri Remote to the mix, and you undoubtedly have the most user-friendly TV system.

Apple Airtag

Finally, the newly introduced AirTag seems set to ensure we never lose our valuables again. It is a small, stylish device that can be attached to a bag, keys or anything else to help locate a lost item, while keeping location data private and anonymous.

Apple's new devices will be available in Greece very soon.