Samsung is once again drawing on its many years in the smartphone market to prove that the latest technological solutions can be made available to every consumer. The company's Galaxy A series embodies this philosophy and adds three new models: Samsung Galaxy A52, Galaxy A52 5G and Galaxy A72.

The Samsung Galaxy A series embraces the motto “Awesome is for Everyone” and brings it to life with its new models, which feature outstanding cameras, displays and battery life. Their price makes them affordable for users of all ages and income levels. Younger users can also express themselves creatively, share their ideas and make a difference during the pandemic, when economic conditions make the need to communicate and connect more important than ever.

Awesome Camera

Smartphones are now the camera everyone has at their fingertips, available at any moment, making their value in everyday life clear. Whether you are a content creator or a casual user, a smartphone camera now needs to meet every requirement. Smartphones must offer tools and solutions that make it easy to access all the camera's functions and make the most of its full potential.

The Samsung Galaxy A52, A52 5G and A72 feature a quad-camera system with a 64MP main sensor, capable of taking very high-resolution shots regardless of lighting conditions, even at night, with the help of Night Mode. Thanks to OIS (optical image stabilisation), users can capture exceptionally steady videos and photos, while Artificial Intelligence in Scene Optimizer automatically and rapidly recognises the scene to optimise the camera settings and deliver the best possible result.

Users can record high-resolution videos and capture still photos from the scenes they film, thanks to the 4K Video Snap feature. Fun elements can also be added to shots using the AR Emoji and My Filter tools, while Fun Mode gives users access to filters from the Snapchat app.

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Awesome Display

Samsung has, of course, included the essential features that deliver an exceptional viewing experience for users of the new Galaxy A52, Galaxy A52 5G and Galaxy A72. All models feature an exceptionally bright Super AMOLED panel with FHD+ resolution, delivering excellent clarity even in daylight, with vivid colours, deep blacks and outstanding detail.

All three models have received Eye Care certification for their displays, and the Eye Comfort Shield feature allows them to automatically adjust the colour temperature to reduce eye strain. Another excellent feature is the display refresh rate (90Hz on the Galaxy A52 and Galaxy A72, 120Hz on the Galaxy A52 5G), which delivers an outstanding viewing and user experience.

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The Awesome Performance

The lightning-fast octa-core Qualcomm processors, generous RAM and ample storage make the Galaxy A models stand out for their user experience, satisfying even the most demanding users.

The devices feature built-in stereo speakers with support for Dolby Atmos technology, delivering excellent, rich sound. They also provide users with the Samsung Knox security platform to protect their personal data, fingerprint recognition for biometric unlocking and a long-lasting battery, offering the average user almost two days of use on a single charge.

It is worth noting that the Galaxy A52 5G includes a 5G modem, enabling access to the new high-speed networks being rolled out worldwide.

The One UI 3.1 software used by the Galaxy A52, Galaxy A52 5G and Galaxy A72 is based on the Android 11 operating system. This version's new design delivers a responsive user interface, with fewer distractions and greater emphasis on important information, while Samsung guarantees three generations of software upgrades for the Samsung Galaxy A series and provides regular security updates for up to four years from the launch date.

The new Galaxy A series models offer seamless, easy connectivity and communication with devices in the Samsung Galaxy ecosystem, while the SmartThings feature provides quick, seamless connections to other smart devices.

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