In a surprise move, Apple is preparing to launch the Apple TV app (and Apple TV+) for Android devices. According to a recent job listing on Apple's website, the company is looking for an Android software engineer to lead the development of an "app used by millions of users to watch and discover TV content and sports".

Many see this move as an attempt by Apple to increase its share of the streaming subscriber market. Apple TV+, Apple's streaming service offering original films and series, has so far only been available on Apple devices, Roku, Fire TV, selected Smart TVs and Android TV.

Launching an Apple TV app for Android smartphones and tablets would open the door to millions of new users, giving them access to all the service's content.

Although Apple has not officially announced the development of an Apple TV app for Android, the job listing is a clear sign of the company's intentions.

This move contrasts with Apple's previous strategy, which focused on developing a closed ecosystem.

However, the growing popularity of streaming services and the shift towards mobile video have likely prompted Apple to rethink its approach.

If Apple goes ahead with its plans, the Apple TV app for Android is expected to launch later this year.

Until then, Android users can access Apple TV+ via its website or through compatible streaming devices.

Apple's entry into the Android smartphone market with the Apple TV+ app will undoubtedly intensify competition in the streaming sector, ultimately benefiting consumers with more choice and better prices.

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