Instagram Shop is here! The ingenious team behind the social media platform could hardly resist adding a shopping button that serves advertisers and delights users.

To begin with, as with all new features, Instagram Shop will launch in the US market and then, once tested, expand to other countries.

How will it work?

A small button will appear in the Explore tab. There, each user will find product collections from various brands in one place, as well as personalised recommendations based on their preferences. Instagram's main aim is to ensure users do not need to leave the platform, but can stay and shop within its marketplace. To keep purchases secure, Facebook Pay will be supported, allowing users to pay either with a PIN code or with their fingerprint on smartphones that support it.

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