Samsung has officially unveiled the new Galaxy S25 series, which includes the Galaxy S25, S25+ and, of course, the flagship Galaxy S25 Ultra, at the first Unpacked event of 2025. The new generation brings significant upgrades to design, artificial intelligence (AI) and camera capabilities.
Refreshed Design
The Galaxy S25 Ultra stands out from the new line-up, as its designers have taken a more minimalist approach this time, moving away from the distinctive features of the "Note" series. More rounded corners and flat sides give the device a modern look, while its smaller dimensions and reduced weight improve ergonomics. Meanwhile, the 6,9-inch Dynamic AMOLED 2X LTPO display with HDR10+ offers outstanding picture quality, complemented by slimmer bezels.
For protection, the Galaxy S25 Ultra uses the new Corning Gorilla Armor 2, while the titanium frame ensures long-lasting durability.
Camera and Video
Samsung has upgraded the ultra-wide camera with a 50MP sensor, delivering sharp, detailed shots. The improved AI algorithm, ProVisual Engine, enhances image quality, especially in low light and when zooming. For video, new features such as the Galaxy Log profile and custom LUTs give users professional-level editing flexibility.
Performance and Technology
The device is powered by the Snapdragon 8 Elite for Galaxy, which delivers improved performance with a 40% faster NPU and a 37% faster CPU. Built on a 3nm process, the processor combines high performance with low power consumption, providing up to 31 hours of video playback. In addition, the new cooling system with a 40% larger vapour chamber keeps the device cool, even during intensive use.
Software and AI Improvements
The new version of the operating system, One UI 7.0, brings many improvements, replacing Bixby with Google Gemini, an advanced digital assistant that makes everyday life easier. Gemini lets users manage complex tasks with simple voice commands, while adapting to their habits through the Suggested Routines feature.
Availability and Benefits
Galaxy S25 users will benefit from 6 months of Gemini Advanced and 2TB of cloud storage free of charge. Samsung guarantees seven years of operating system and security updates, ensuring long-term support.
Pre-orders are now open, with the Galaxy S25 series expected to launch on 7 February.
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