Apple Intelligence was unveiled by Apple during the WWDC Keynote

During the highly anticipated WWDC Keynote, Apple unveiled its latest project, Apple Intelligence, which will dramatically enhance the capabilities of the iPhone 15 Pro and iPhone 15 Pro Max, among other devices. Apple Intelligence, which is part of iOS 18, will be available on iPhone, iPad and Mac, offering users a range of innovative features powered by artificial intelligence (AI).

New Features for iOS 18

iOS 18, with Apple Intelligence, promises to take the iPhone's capabilities to a new level. Users will be able to benefit from a range of new features that make the iPhone more versatile and powerful to use. Some of the most impressive features include:

• Adjusting Email Tone: With a tap, you can change the tone of your email to make it sound more professional, friendly or concise. Apple Intelligence can also correct grammatical errors and other issues in your email.
• Creating a TLDR: You can create a brief summary of the key points in your message, making emails quicker and easier to read.
• Priority Notifications: This feature uses artificial intelligence to place your most important personal notifications at the top of the stack.

Genmoji and Image Playground

Apple also introduced Genmoji, a new emoji creation engine. You can create emojis based on descriptions such as "Squirrel DJ". Image Playground lets you create custom images starting with a word, such as "Rooftop", and add descriptive words to define the image's style (animation, sketch or illustration). Apple Intelligence can also recognise people in your photo library and create images for special occasions such as birthdays or anniversaries.

Image Wand and Siri

Image Wand is another innovative feature that turns a rough sketch into a polished image using artificial intelligence. Siri has also received a significant upgrade. Apple says that, thanks to natural language capabilities, the new Siri understands what you mean even if you stumble over a word, and remembers previous conversations to provide more accurate answers.

With the Personal Context feature, Siri can read your emails, messages, calendar apps and photos to help you answer questions. For example, if you ask "What time does my mum's flight land?", Siri can find the flight information in an email and send it to you in a notification. Apple Intelligence looks set to offer exceptionally powerful tools that will significantly improve the everyday use of Apple devices. With the introduction of these features, Apple continues to pioneer artificial intelligence and technology, making its products more useful and accessible to users.